In this dynamic landscape, Krem emerges as a new haven for sneaker enthusiasts and streetwear aficionados, epitomizing the pinnacle of sophistication within street culture and its iconic elements. It stands as a gathering point, offering a curated and personalized retail experience through the exclusive selection of top-notch products, exciting collaborations, value-added services, and a lineup of community-centric activities hosted within its space.

Nestled in the vibrant heart of Provenza, Medellín, the setting pulsates with urban vitality, commercial activity, and indigenous greenery. The transparency of the facade harmonizes with the verdant interior, enhancing and intertwining with the showcased products.

The architectural concept reimagines the trends of lightness, fluidity, and transparency, seamlessly integrating various complementary services within the space to foster a sense of community. Flexible areas accommodate itinerant art installations, sneaker cleaning services, and spaces for drops and new releases, shaping the supplementary program and guiding users' experiences within the store.